Keyword research is when people use keywords to find and research actual search terms that people enter into search engines. The knowledge about these actual search terms can help inform content strategy, or marketing strategy overall. I’m going to lay out a keyword research process you can follow to help you come up with and narrow down a list of terms you should be targeting. That way, you’ll be able to establish and execute a strong keyword strategy that helps you get found for the search terms you actually care about.
Make a list of important, relevant topics based on what you know about your business. Think about the topics you want to rank for in terms of generic buckets important to your business, and then you’ll use those topic buckets to help come up with some specific keywords later in the process.
Now that you have a few topic buckets you want to focus on, it’s time to identify some keywords that fall into those buckets. These are keyword phrases you think are important to rank for in the SERPs (search engine results pages) because your target customer is probably conducting searches for those specific terms.
If you’re struggling to think of more keywords people might be searching about a specific topic, go to Google.com and take a look at the related search terms that appear when you plug in a keyword.
Type of Keyword
Check for a mix of head terms (keywords phrases that are generally shorter and more generic) and long-tail keywords (longer keyword phrases usually containing three or more words) in each bucket.
See how competitors are ranking for these keywords. If your competitor is ranking for certain keywords that are on your list, too, it definitely makes sense to work on improving your ranking for those.
Use Google AdWords Keyword Planner to cut down your keyword list. In Keyword Planner, formerly known as the Keyword Tool, you can get search volume and traffic estimates for keywords you’re considering.
Ranking #1 for keywords
The reason is, unknowingly some of your post are ranked on the first page for keywords that are highly searched by users globally or in a specific region of the world. The thing that you need to think here is, who is the one ranking your content? By the end of the day, it’s a machine language (Algorithm), which looks for certain signals to rank the content.
When I say ranking of the content I mean ranking for a specific keyword.
keyword to drive traffic
The keyword that drives traffic to a specific website is also called target keyword. Position of the keyword in Google search, your target should be rank on the first page of the Google for your target keyword. Volume is another important aspect as it helps you to understand how many people are searching for a keyword in a month.
Still not ranking in Google?
What is the importance of keywords from the perspective of SEO?
If you have understood the basic concept of Keywords, now let’s dive into a little deeper into it. When we SEO optimize a blog post or a web page, we have the option to define our target keywords. This is most commonly known as Meta_keywords.