seo services

Off-Page SEO

Is Off-Page SEO Needed and What is it?

On one side where on-page SEO works within your blog/website, the off-page SEO takes your blog out to the wild. Off-page SEO is the process of optimizing your web pages outside your website by getting links back to it as the only thing you can do outside your website is to build links back to it. These back links act as a vote to the content of your blog. The more and better votes (links) you can get to your webpage the better it will rank in search results. Link building is the word that refers to off-page SEO in the best manner. They are one and the same can take a blog up the ranks of a search engine result.

off-page seo

What is Link Building?

Link building means to build links back to your web page from other blogs or websites. Search engines are deeply interested in the number and quality of links over the internet that point back to your web page.

Considering your blog as a nominee for the number one spot, these links are the voters for you. Search engines get updated every now and then in routine for the purpose of deciding which web page gets at what position in the search results.

These links determine that place for your blog in a search result.

Google and other search engines crawl the internet to find the number of links pointing back to your web page and index them. Their algorithm then decides on how to position different web pages.

Quality Backlinks

A quality backlink has the following properties and is considered good in the eyes of search engines and has the maximum effect on your off-page SEO. PageRank (PR) is a ranking given to a web page (from 0 to 10) by Google algorithm which tells about its authority. Always try to get backlinks from web pages with high PR, preferably higher than the PR of your own website. Backlinks from higher PR web pages means quality votes for your web page.

You can check the PR of a web page using the Firefox Plugin – WebRank Toolbar or if you don’t use Firefox you can use this online tool PR Checker.

Use different anchor texts

Having the same exact keyword stuffed anchor text for all your backlinks is bad for your web page’s SEO.
It does not look natural to Google as its not practically possible for all your backlinks to have same anchor text. So try to use different anchor text for your backlinks.

I personally use this model of anchor text to build backlinks to my blogs – 30% exact matching keyword, 30% phrase match keywords, 30% generic words like click here, know more, read more etc and 10% url of the webpage.

Influence of Social Media on Off-Page SEO

The first and foremost priority of Google is to provide quality content to its searchers. And the best feature of a quality content is that it gets shared more. Search engines like Google take social signal as an important metric for ranking web pages.

Make profiles for your blog or business website on social networks so that you can stay connected with your users and visitors socially. When you grow a strong social community making your content go viral becomes a lot easier. You just have to share your web page’s link with your followers and the rest is done by them. If you write really great and compelling content it will get shared more and hence increase its chances of getting better rank in search results.

Engagement with your social community is a very important aspect when you want your social community to share your content virally. So try to provide as much value you can to your followers so that they are loyal to you and love to share your content.

Social bookmarking is also a great way to do off-page SEO for your web pages. There are hundred of social bookmarking sites that help users bookmark your web page if they liked it. If your web page gets bookmarked more it sends good signals to search engines that your content is great and should be ranked higher.

You can also bookmark your own web pages using tools like Social Poster or Social Marker to bookmark them over a large number of social bookmarking sites. It saves you a lot of time as it semi-automates the process of bookmarking and you also don’t need to wait to for others to bookmark your page for you to tell Google about it.