Influence of Social Media on Off-Page SEO
The first and foremost priority of Google is to provide quality content to its searchers. And the best feature of a quality content is that it gets shared more. Search engines like Google take social signal as an important metric for ranking web pages.
Make profiles for your blog or business website on social networks so that you can stay connected with your users and visitors socially. When you grow a strong social community making your content go viral becomes a lot easier. You just have to share your web page’s link with your followers and the rest is done by them. If you write really great and compelling content it will get shared more and hence increase its chances of getting better rank in search results.
Engagement with your social community is a very important aspect when you want your social community to share your content virally. So try to provide as much value you can to your followers so that they are loyal to you and love to share your content.
Social bookmarking is also a great way to do off-page SEO for your web pages. There are hundred of social bookmarking sites that help users bookmark your web page if they liked it. If your web page gets bookmarked more it sends good signals to search engines that your content is great and should be ranked higher.
You can also bookmark your own web pages using tools like Social Poster or Social Marker to bookmark them over a large number of social bookmarking sites. It saves you a lot of time as it semi-automates the process of bookmarking and you also don’t need to wait to for others to bookmark your page for you to tell Google about it.