seo services

What is Domain Authority

Domain authority is one of the main factors that define how well your website will rank in search engines. In the “old days”, a website was weighed based on its page-rank. Now, domain and page authority play a major role in the ranking of any domain.
I wanted to share this important topic with you because once you understand what domain authority (DA) is, you can start focusing on creating an authoritative blog.

Domain authority is a metric which was created by Moz (SaaS company), for the purpose of rating a website on a scale of 1-100, (100 being the best and 1 being the worst).
So the higher the domain authority of a website, the higher its ranking in search engines.

Instead of thinking of domain authority as a measure of your SEO effort, think of it as a competitive metric against other sites. So if you compare your website’s DA score with that of your competitor’s site, the site with the higher DA score is likely to rank higher in search engine searches!

DA consists of 40 ranking signals such as the number of links pointing to the site and the number of linking root domains – essentially the number of other sites linking to your site! (See MozTrust, MozRank , etc.)

DA measures the authority of the complete domain. Similarly, PA (page authority) is the measure of an individual page.

How do we improve DA?

By improving your domain authority, you are also increasing your chances of improving your search engine ranking.
Think of DA as a manner of calculating how competitive a website is in a Google search. The higher the domain authority of a website, the harder it is to outrank it. Similarly, when you are working on link-building for your blog, you should try to gain links from websites having good domain authority. Higher Domain authority score.
As a blogger, you should be interested in the following two factors:

  • Increasing the domain authority of your blog;
  • Getting links and mentions from other blogs/websites with high DA.

Ranking Factors which will have impact on your DA & PA

Days to expire domain name

Days to expiry is not a terribly strong factor, but it is a deciding factor in the establishment of a good website. It indicates to search engines that these long-lasting websites can be trusted.

Get more links to your site

This will affect your DA score the most, try to earn as many backlinks as you can, but make sure those links are from quality sites. If you buy backlinks or get links from low-quality sites (using automated methods), you will do more harm than good.

Diversify your link profile

Instead of getting tons of links from a few sites, focus on getting quality links from diverse sources. This would include links from various geo-locations, various domain extensions, and sources which are not interconnected. Needless to say, links should be relevant and should be of high-quality.

Internal link transfer

This is one important factor that you can easily control. Have you visited a Wikipedia page recently? Have you noticed how powerful their internal linking is? Make sure your every post is linked to 2-3 others posts on your blog. This will also pass link juice from old posts to the new one.

Remove bad links

Along with creating new links, you should also keep an eye out for bad links pointing to your site. You can use a service to monitor backlinks to get email notifications. Whenever a bad link is pointing to your site, ensure that you get it removed, or use Google Disavow tool to ignore those links.

Become an authoritative in your niche

The quality of your articles is more important than the quantity of articles. Along with publishing high-quality content, work to become an authoritative site in your niche. Become the news breaker or make sure your reader trusts every page on your website.